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How to block Meta AI from using your Instagram or Facebook posts for training

Meta, parent company of Facebook, Instagram, and WhatsApp, started a wider rollout of its artificial intelligence Meta AI last month. While there is no option currently to disable the AI in WhatsApp, users from some regions, usually with stricter data protection rules, may block Meta's AI from scraping their public data for training.

Here are the details:

  • Starting May 27th, 2025, Meta will start using public posts, comments and other public data on Facebook and Instagram for AI training.
  • This applies to all accounts of users age 18 or older.
  • Instagram and Facebook users may object to that, and should do so before May 27.

Meta says that it is using the information "on the basis of legitimate interests to develop and improve generative AI models for AI at Meta".

If you do not want this, you need to act before the deadline. While you can act after the deadline, there is a chance that you data has already been used in AI training.

How to object to Meta AI

Note: You only need to object once, provided that you use the same email address for the Instagram and Facebook account. Otherwise, you need to submit an objection for each account individually.

  1. Open the object support pages either on Instagram or on Facebook.
  2. If you are asked to log in, do so.
  3. Fill out the form on the "Object to Your Information Being Used for AI at Meta" page that opens.
  4. You only need to make sure that the email address is correct. You can fill out "Please tell us how this processing impacts you", but this is optional and not required.
  5. Activate the submit button.

Meta will confirm the objection in an email. Check your inbox. the email arrived in less than five minutes after I submitted the form to Meta.

Repeat the process for any other email address that you may have linked to a Facebook or Instagram account.

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