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YouTube's Peak Points AI feature makes sure that you see ads at the most annoying moments

Unless you are a YouTube Premium or YouTube Premium Lite subscriber, or know how to block or circumvent ads when you play videos on the world's largest video streaming website YouTube, you have probably seen your fair share of obnoxious and annoying ads already.

That is not keeping Google, the world's largest advertising company, from testing new ad formats and exploring ways to screw with YouTube users who use content blockers or Firefox.

Soon, Google is going to push things to new extremes on YouTube. The company announced the Peak Points feature recently, a new tool for YouTube advertisers, according to CNBC.

Peak Points, according to YouTube, allows advertisers to display advertisement to user at the most engaging moments of YouTube videos. The feature uses Gemini, Google's artificial intelligence, to identify these key momens of a video to display an ad right afterwards.

Google believes that Peak Point increases the value of an advertisement on the platform. Ads displayed as part of the feature should see more impressions and click throughs compared to regular advertisement on the video streaming website.

How does it work? YouTube revealed that the Peak Point AI model is trained with transcripts of videos and video elements, including frames. It uses the data to determine the key points of a video to highlight the best moments for ad breaks.

Google did not really say much else about the feature or its training. Is it going to replace conventional ads that would have played otherwise? Or is it is a new ad that is going to be added to the number of video ads of a video?

YouTube is testing Peak Points already on the site and inclined to roll out the feature to more users, advertisers, and videos going forward.

Closing Words

For non-Premium users, Peak Points will be another annoying tool in YouTube's ad arsenal. Whether it is going to benefit Google the most, as more eyes and clicks on ads will result in more ad revenue for the company, or also advertisers, remains to be seen. What is clear is that regular users will be at the receiving end again regarding the new AI-powered advertising option.

Now You: do you use YouTube regularly? What is your experience regarding ads? Feel free to leave a comment down below.

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